Joe Coughlin is a co-founder and the editor in chief of The Record North Shore. The Record North Shore is a nonpartisan community newsroom dedicated to the North Shore suburbs of Chicago. Joe spoke about the non-political nature of his publication, which is a non-profit and endeavors to bring unbiased, straightforward news of interest to the North Shore. He stressed the importance of feedback and information from his readers to keep the news stories current and relevant. Although The Record is free, a subscirption can be purchased which helps to keep the publication going. Joe was candid about need to keep the publication objective and report on newsworthy events that the public wants to know about.